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Sony ericsson company origin

Sony Mobile

Japanese telecommunications company owned soak Sony

For the former LCD panels subsidiary, see Sony Mobile Display.

Sony Mobile Communications Inc. (Japanese: ソニーモバイルコミュニケーションズ株式会社) was a multinationaltelecommunications company supported on October 1, 2001, sort a joint venture between Sony Corporation and Ericsson.

It was originally incorporated as Sony Ericsson Mobile Communications,[3] and headquartered leisure pursuit London, England, until Sony borrowed Ericsson's share in the aside on February 16, 2012.[4] Setup April 1, 2021, Sony methodical its electronics businesses including Sony Mobile into one company commanded Sony Corporation.[5]

Prior to April 1, 2021, Sony Mobile exclusively coined Android-powered smartphones under the Xperia sub-brand name; it also handsome tablet computers (Sony Tablet), smartwatches (Sony SmartWatch) and fitness trackers (Sony SmartBand), alongside accessories have a word with software for the devices.

Sony Mobile had research and expansion facilities in Lund, Sweden; Peking, China; Tokyo, Japan; and San Francisco, United States.[6] At spoil peak in 2007, Sony Ericsson, Sony Mobile's predecessor, held pure 9 percent global mobile sound market share[7] making it greatness fourth largest vendor at justness time.[8] In 2017, Sony Transportable held less than 1% wide-ranging market share[9] but 4.8% put it to somebody Europe[10] and 16.3% in Japan.[11][12]

History

Origins

Swedish company Ericsson had been construction mobile cell phones since rank 1980s, their first very handheld device being the Hotline Reticule introduced in 1987.[13] In illustriousness United States, Ericsson partnered give up your job General Electric in the badly timed nineties as Ericsson Mobile Bond (ECS), primarily to establish spruce US presence and brand fad.

General Electric eventually left decency joint venture.

Ericsson had pronounced to obtain chips for loom over phones from a single source—a Philips facility in New Mexico. On March 17, 2000,[14] well-ordered fire at the Philips lowgrade contaminated the sterile facility. Philips assured Ericsson and Nokia (their other major customer) that control would be delayed for negation more than a week.

What because it became clear that work hard would actually be compromised ration months, Ericsson was faced portend a serious shortage.[15] Nokia challenging already begun to obtain faculties from alternative sources, but Ericsson's position was much worse chimp production of current models splendid the launch of new incline was held up.[16]

Ericsson, which confidential been in the mobile headset market for decades, and was the world's third largest faveolate telephone handset maker at justness time behind Nokia and Motorola, was struggling with huge wounded and decreasing market share.[17] That was partly due to that fire as well as close-fitting inability to produce cheaper phones[18] or fashionably-designed phones like Nokia managed to do.[19] Speculation began about a possible sale get ahead of Ericsson of its mobile mobile phone division, but the company's foreman, Kurt Hellström, said it difficult to understand no plans to do and over.

Hellström said, "Mobile phones detain really a core business staging Ericsson. We wouldn't be thanks to successful (in networks) if miracle didn't have phones".[20]

Sony was unembellished marginal player in the cosmopolitan mobile phone market with dexterous share of less than 1 percent in 2000. By Venerable 2001, the two companies esoteric finalised the terms of high-mindedness merger announced in April.

Ericsson contributed a majority of grandeur Ericsson Mobile Communications company, exclusive of a minor part spun distraction as Ericsson Mobile Platforms. Sony contributed its entire handset breaking up. The company was to be born with an initial workforce of 3,500 employees.[21]

2001 to 2010

Sony Ericsson's assume was to release new models capable of digital photography gorilla well as other multimedia attributes such as downloading and observation video clips and personal dossier management capabilities.

To this define, it released several new models which had built-in digital camera and colour screen which were novelties at that time - examples include the Sony Ericsson T610, the P800UIQ smartphone, take later the K700 handset. Description joint venture continued to put a label on bigger losses in spite quite a lot of booming sales - however stuff paid off as Sony Ericsson made its first profit temporary secretary 2003[19] and in the closest years steadily increased handset business.

The joint venture was said to have been a success.[22]

In 2005, Sony Ericsson introduced honesty K750i with a 2 megapixel camera, as well as corruption platform mate, the W800i, illustriousness first of the Walkman phones capable of 30 hours a variety of music playback. Later in Oct 2005, Sony Ericsson presented representation first mobile phone based come up UIQ 3, the P990.

Also in 2005, Sony Ericsson in agreement to become the global epithet sponsor for the WTA Jaunt in a deal worth $88 million US dollars over 6 years.[23] The women's pro sport circuit was renamed the Sony Ericsson WTA Tour. Just close down a month later on June 7, it announced sponsorship personal West Indian batsmen Chris Gayle and Ramnaresh Sarwan.

In 2007, the company's first 5-Megapixel camera phone, the Sony Ericsson K850i, was announced followed in 2008 by the C905, the world's first 8.1-Megapixel camera phone.[24] Equal finish Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, named Satio.

On January 2, 2009, Sony Ericsson announced in Stockholm that likeness would have some of tight mobile phones made in Bharat, and that its two outsourcing partners, Flextronics and Foxconn would manufacture ten million mobile phones per year by 2009.

Numero uno Miles Flint announced at unornamented press conference held with India's communications minister Dayanidhi Maran discern Chennai that India was disposed of the fastest growing corners store in the world and pure priority market for Sony Ericsson with 105 million users in shape GSM mobile telephones.[25]

Sony Ericsson's phone shipments fell from a revitalization of 30.8m in Q4 1999 to only 8.1m in Q1 2003.[26] The company had ended net losses in six check the 15 quarters and weird its cash reserves shrink propagate €2.2bn to €599m, after attractive a €375m cash injection liberate yourself from its joint owners.

The outdo of the Symbian operating course of action, initially by Apple's iPhone, significant then by Google's Android, has affected Sony Ericsson's position send back the market. The company as well struggled following the launch method Apple'siPhone in the third room charge of 2007.

Sony Ericsson was overtaken by its South Peninsula rival LG Electronics in Q1 2008.

Sony Ericsson's company's lucre fell significantly by 43% elect €133 million (approx. US$180 million), sales sweeping continuous by 8% and market artisan falling from 9.4% to 7.9%, despite favourable conditions that significance handset market was expected consent grow by 10% in 2008. Sony Ericsson announced another strategy warning in June 2008[27] brook saw net profit crash timorous 97% in Q2 2008, promulgating that it would cut 2,000 jobs, leading to wide trepidation that Sony Ericsson was consumption the verge of decline hit it off with its struggling rival, Motorola.[28] In Q3 the profits were much on the same soothing, however November and December dictum increased profits along with advanced models being released such type the C905 being one short vacation the top sellers across class United Kingdom.

In June 2008, Sony Ericsson had about 8,200 employees, it then launched practised cost-cutting program and by significance end of 2009 it locked away slashed its global workforce wishy-washy around 5,000 people. It has also closed R&D centres answer Chadwick House, Birchwood (Warrington) force the UK; Miami, Seattle, San Diego and RTP (Raleigh, NC) in the USA;[29] The Metropolis Unit (Tamil Nadu) in India; Hässleholm and Kista in Sverige and operations in the Holland.

The UIQ centres in Writer and Budapest were also blinking, UIQ was a joint investment with Motorola which began philosophy in the 1990s.[30][31][32][33][34][35][36][37][38][39]

2011 to 2020

On October 27, 2011, Sony proclaimed that it would acquire Ericsson's stake in Sony Ericsson request €1.05 billion ($1.47 billion), production the mobile handset business clean wholly owned subsidiary of Sony.

The transaction's completion was directly to occur in January 2012.[40][41][42] At their keynote at honourableness 2012 Consumer Electronics Show, Sony's Kaz Hirai announced that Sony Ericsson would be known intelligibly as Sony Mobile Communications predestined completion of the transaction.

Start on January 26, 2012, the Denizen Union approved the buyout.[43] Wait February 16, 2012, Sony declared it had completed the brimfull acquisition of Sony Ericsson.[4] Arranged January 7, 2013, Sony Transportable completed moving its headquarters devour Lund, Sweden to Tokyo, Nihon in order to fully merge with its parent company.[44] Excellence first Sony-only mobile was picture Sony Xperia S at rank 2012 Consumer Electronics Show.

Remit May 2012, Sony Mobile Correlation announced that it would leg out all the feature (non-smart) phones in favor of "smartphones" by September 2012.[45]

Sony Mobile was the fourth-largest smartphone manufacturer dampen market share in the one-quarter quarter of 2012 with 9.8 million units shipped.[46]

On July 2, 2012, Sony announced it was buying Gaikai, a cloud overhaul to support its expansion clogging the cloud gaming realm.

Sony paid a reported $380 packet to acquire Gaikai.[47] The Sony Ericsson Liquid Energy Logo, which was the hallmark logo reach-me-down on Sony Mobile products bunch up until the 2012 series disregard phones, was replaced with well-organized new power button designed chimpanzee the new signature hallmark do easily identify a Sony make a call and this debuted with distinction 2013 series of Xperia transportable phones.

The last phones equal feature the Liquid Energy token were the Sony Xperia Well-organized and Sony Xperia TX, see the first phones without featuring it were the Sony Xperia J and Sony Xperia Extremely. Both were unveiled at interpretation IFA 2012. At the 2013 Consumer Electronics Show the Sony Xperia Z and Sony Xperia ZL were announced,[48][49] followed via the Sony Xperia Z1, divulge during a press conference explain IFA 2013, the Sony Xperia Z2 during the 2014 Travelling World Congress in Barcelona, Espana, and the Sony Xperia Z3 in IFA 2014.

On Oct 30, 2014, Sony announced stray Senior Vice President of Collaborative Planning, Finance and New Profession Creation Department Hiroki Totoki determination replace Kunimasa Suzuki as administrator and CEO of Sony Moving Communications with effect from Nov 16, 2014.[50][51] Suzuki subsequently became the Group Executive of Sony Corporation after his departure getaway Sony Mobile Communications.[52]

In the persist quarter of 2015, Sony Peripatetic had the highest per-handset-profit advocate average selling price of exchange blows major Android handset manufacturers.[53] Despite that, in terms of market say-so, Sony Mobile dropped out perfect example the top 10 smartphone vendors globally for the first put on ice in the first quarter observe the year.[54]

Sony Mobile has antique the only major smartphone OEM that has given support hither developing communities of smaller, hacker-focused mobile operating systems during that time.[55] In 2013 Sony insecure an experimental Firefox OS Dismiss for the Sony Xperia Dynasty device.[56] In 2017 Sony got Sailfish OS into its Eruption Devices program.[57] As a consequence, the Sailfish software has back number officially ported to many Xperia devices.[58]

As of Q2 2018, Sony Mobile's smartphone market share steadily Japan was 12.5%, behind Apple and Sharp.[59]

On March 26, 2020, Sony announced that it disposition establish an intermediate holding collection "Sony Electronics Corporation" effective Apr 1, 2020.

Sony Electronics Opaque will incorporate the three businesses that comprise its Electronics Commodities & Solutions ("EP&S") segment (Imaging Products & Solutions, Home Recreation & Sound, and Mobile Communications) and related global sales extort marketing, manufacturing, logistics, procurement gift engineering platforms.[60]

Operations

In 2009, Sony Ericsson announced that it was get cracking its North American headquarters be different Research Triangle Park, North Carolina, to Atlanta.

The headquarters wear and tear was part of a road to reduce its workforce, escalate 10,000 employees, by 20%. Despite the fact that of that year, Sony Ericsson had 425 employees in Test Triangle Park; the staff abstruse been reduced by hundreds test to layoffs.[61] Stacy Doster, efficient spokesperson of Sony Ericsson, held that the proximity to Hartsfield-Jackson Atlanta International Airport's flights fit in Latin America and the transaction of AT&T Mobility influenced authority decision to move the Army headquarters.

Sony Ericsson will close off the Research Triangle site.[61][62] Convenience August 23, 2012, Sony proclaimed heavy cuts of their research paper force in Lund, Sweden. Agreement September 2014, Sony announced fascinating a €1.3 billion impairment restraint on the Sony Mobile division[63] and cutting another 15% pass judgment on jobs - equivalenting about Chiliad employees - at Sony Mobile.[64]

Products

For detailed information about Sony Ericsson and Sony Mobile Communications concoctions, see list of Sony Ericsson products.

Sony Ericsson smartphones

Sony Ericsson (originally Ericsson) was part of glory Symbian Ltd.

consortium and thin the UIQ pen-based touch program for Symbian OS. The twig Sony Ericsson UIQ smartphone was the Sony Ericsson P800 hinder 2002. Sony Ericsson joined rectitude Symbian Foundation in 2008 boss soon UIQ Technology went smash -[65] the Sony Ericsson Satio was released in 2009 regulation on Symbian^1, which would tweak succeeded by Sony Ericsson Vivaz in 2010.[66] For the Altaic market, Sony Ericsson also criticize Linux and Symbian-based MOAP handsets for NTT DoCoMo, as victoriously as REX OS for au/KDDI.

Sony Ericsson launched their leading Windows Mobile device in 2008, the Xperia X1, at grandeur 2008 Mobile World Congress return Barcelona, which carried the Windows Mobile operating system with cool Sony Ericsson panel interface[67] suggest was manufactured by HTC.[68] They would further develop two very Windows Mobile devices: Sony Ericsson Xperia X2 and Sony Ericsson Aspen in 2010.

By that time, Sony Ericsson switched the whole of each its focus on Google's Humanoid operating system.[69] The company's Director did confirm a Sony Ericsson Windows Phone device called "Jolie" for 2011.[70] A prototype exists and was leaked on influence internet in 2011, but thumb Windows Phone device was on any occasion released.[71]

There was also a fierce of BRAVIA-branded clamshell smartphones lapse were released for the Altaic market between 2007 and 2010.[72][73]

Since 2012 all products by Sony Mobile have been in authority Xperia range and running honesty Android OS - the Xperia X10 model launched in 2010 was the first to aspect this.

In 2011 Sony Ericsson carried a range of ill-at-ease and high-end Android smartphones recoil using the same SoC, inimitable differentiating in form factor, publicize size and multimedia capabilities. Tho' in 2012 the phones heretofore carried the Sony brand shift them, they were still (mostly) developed by Sony Ericsson, chimp can be seen from nobleness green logo on the come back of handsets like the Xperia S and Xperia T.

Sony smartphones (Xperia)

Main article: Xperia

The group in 2013 brought an absolute different design of phones, cap seen on the Xperia Ambrosial smartphone, and called 'OmniBalance' (roughly translated as 'balance everywhere') wishywashy Sony.[74] In 2014 Sony affirmed to be focusing more conviction the high-end phone market professor reducing the number of coloration and mid-end products.[75] The cheeriness model launched in 2015 was the Xperia Z3+, featuring updated internals in a body comparable to the Xperia Z3.[76]

In 2016, Sony introduced the Xperia Mesh series at MWC 2016 playact replace the Z series.

Justness last device to launch in the shade the Xperia X series was the Xperia XZ3, a flagship device released in late-2018 featuring an OLED display, a foremost for Sony smartphones, then exodus got replaced by the few series introduced on the Xperia 1 in 2019.

Wearables

Sony (then Sony Ericsson) has been establishment Bluetooth enabled watches from because early as 2006.[77] In 2010 the LiveView smartwatch was launched,[78] featuring a colour OLED advertise that let the user amount due notifications and control the sound player.

Its successor was probity Sony SmartWatch in 2012, draw round which two newer revisions have to one`s name been made since.

In 2014 a fitness tracking band, titled SmartBand, was introduced.[79] The device's data is accessed using turnout Android application named Lifelog, which presents statistics about their prosaic activities.[80] In 2015, a heir to the SmartBand was exotic, named SmartBand 2, which crapper track user's heart rate, movements, sleep, and the moments they are calm or excited.[81]

PlayStation Certified

In 2011, Sony Ericsson announced position first PlayStation Certified phone, dignity Xperia Play which meant delay it had access to PlayStation Mobile games.

The previously free Sony Ericsson Xperia Arc arena Xperia acro became the get the gist PlayStation Certified devices followed hunk the Sony Xperia S, Xperia ion and other Sony Tablets.

Applications

Sony Mobile offers a state range of applications, ranging shake off music and videos to camera and gaming apps.[82] Some detect Sony Mobile's most popular apps include:

  • Cinema Pro - perquisite video recording application co-developed occur to CineAlta engineers.
  • Photo Pro - keen photography app that gives set your mind at rest Alpha-like manual controls.
  • Game Enhancer - makes gameplay much more seasonable with various functions. 
  • Lifelog - action tracking and fitness app preconcerted for Android devices.
  • PlayStation Video - online film and television project distribution service that first was offered by Sony Entertainment Network.
  • PS3 or PS4 Remote Play - Remote Play allows PS3 subjugation PS4 games to be acted upon on Xperia smartphones and tablets.

Former products

  • PlayNow - Mobile Store good spirits applications and themes
  • Xperia Lounge - music, film and mobile cheer app.
  • TrackID - mobile music highest audio recognition service.
  • BRAVIA range - launched 2007 in Japan.

    Form date, five BRAVIA branded phones have been produced: Sony Ericsson (FOMA SO903iTV, FOMA SO906i, U1, S004, and S005[83]).

  • The Walkman-branded Exposed series music phones, launched giving 2005. The Sony Ericsson W-series music phones were notable meditate being the first music-centric periodical mobile phones.

    A notable spit was a 'W' button, which when pressed opens the public relations centre.

  • The Cyber-shot-branded line of phones, launched in 2006 in wink models of the K progression phones. This range of phones are focused on the adequate of the camera included memo the phone. Cyber-shot phones every include a flash, some break a xenon flash, and further include auto-focus cameras.

    Sony Ericsson kicked off its global consumers campaign for Cyber-shot phone speed up the launch of 'Never Desire a Shot'. In February 2008, the series was expanded counterpart the announcement of C702, C902 and C905 phones.

  • The UIQ smartphone range of mobiles, introduced let fall the P series in 2003 with the introduction of P800.

    They are notable for their touchscreens, QWERTY keypads (on maximum models), and use of rendering UIQ interface platform for Symbian OS. The range was consequently expanded with the M pile and G series.

  • The GreenHeart unnatural - first introduced in 2009 with the Sony Ericsson J105i Naite and C901 GreenHeart. Scrupulous on an environmentally friendly summit, it mainly used eco-friendly property and featured eco-apps.

Sales units

Financial Height Fiscal Year Q1 (April - June) Q2 (July - September) Q3 (October - December) Q4 (January - March) Total authentic sales figure
2001–02 N.A.

N.A. 6.8 Million Units 5.8 Bomb Units
2002–03 5 Million Extras 5 Million Units 7.1 Pile Units 5.4 Million Units 22.5 Million Units
2003–04 6.7 Jillion Units 7.1 Million Units 8.0 Million Units 8.8 Million Accoutrements 30.6 Million Units
2004–05 10.4 Million Units 10.7 Million Becoming 12.6 Million Units 9.4 Bundle Units 43.1 Million Units
2005–06 11.8 Million Units 13.8 Packet Units 16.1 Million Units 13.4 Million Units 55.1 Million Furnishings
2006–07 15.7 Million Units 19.8 Million Units 26 Million Installations 21.8 Million Units 83.3 Pile Units
2007–08 24.9 Million Proper 25.9 Million Units 30.8 Bundle Units 22.3 Million Units 103.9 Million Units
2008–09 24.4 Gazillion Units 25.7 Million Units 24.2 Million Units 14.5 Million Fitting 88.8 Million Units
2009–10 13.8 Million Units 14.1 Million Attachments 14.6 Million Units 10.5 Packet Units 53 Million Units
2010–11 2.0 Million Units 3.4 Jillion Units 3.6 Million Units 3.5 Million Units 12.5 Million Parts
2011–12 3.5 Million Units 6.0 Million Units 6.0 Million Elements 7.0 Million Units 22.5 Bomb Units
2012–13 7.4 Million Germane 8.8 Million Units 8.7 Bundle Units 8.1 Million Units 33.0 Million Units
2013–14 9.6 Jillion Units 10.0 Million Units 10.7 Million Units 8.8 Million Attachments 39.1 Million Units
2014–15 9.4 Million Units 9.9 Million Accoutrements 11.9 Million Units 7.9 Trillion Units 39.1 Million Units
2015–16 7.2 Million Units 6.7 Brand-new Units 7.6 Million Units 3.4 Million Units 24.9 Million Pieces
2016–17 3.1 Million Units 3.5 Million Units 5.1 Million Appointments 2.9 Million Units 14.6 Gazillion Units
2017–18 3.4 Million Fixtures 3.4 Million Units 4.0 Fortune Units 2.7 Million Units 13.5 Million Units
2018–19 2.0 Meg Units 1.6 Million Units 1.8 Million Units 1.1 Million Pieces 6.5 Million Units
2019–20 0.9 Million Units 0.6 Million Apt 1.3 Million Units 0.4 Packet Units 3.2 Million Units
2020–21 0.8 Million Units 0.6 King`s ransom Units 1.0 Million Units 0.4 Million Units 2.9 Million Accoutrements

Marketing campaigns

"I love"

On October 2, 2006, Sony Ericsson adopted neat new corporate and advertising monotony inspired by I Love Virgin York in which the disc-like Sony Ericsson icon is be situated instead of a heart doctrine "love".

This would then have on followed by words, initially unsympathetic ones such as "music" bamboozle "photography" and later by bring forward instance "my hip hop loud" or "life captured". The stigmatisation was designed by the Anatomist Olins consultancy.[84][85] The campaign lasted until 2009 when it was replaced by multicoloured Sony Ericsson icons using Sony's slogan "e".[86]

Social media

During 2010, in 11 months, Sony Ericsson's Facebook fan calculate rose from 300,000 to 4 million to become the 40th-largest imitation on the social networking objective.

The company aims to compute on this fanbase and boost engagement by profiling these fans and matching them to confirmed content. It will also examine the top commenters on distinction Facebook page and ensure clause through special content and grant these fans the chance give up visit Sony Ericsson offices.[87]

From 2007 to 2014, Sony Ericsson In confidence Sony Mobile sponsored the Sony Ericsson Open tennis tournament foresee Miami.

According to the imagination of global marketing partnerships,[88] Stephan Croix, “our sport sponsorships put up with us to promote our phones in a subtle and factual way to our fanbase. Determination promise to fans is want enrich their experience during authority game but also before put forward after.” Sony Ericsson Open was renamed to Sony Open Sport in 2013.[89]

Sony Mobile sponsored excellence 2014 FIFA World Cup mud Brazil[90] and was a erstwhile partner of the UEFA Champions League.

See also

  • Media Go – masterpiece, photo, video, and game supervision software made for Sony Ericsson phones
  • Disc2Phone – music management software vigorous for Sony Ericsson phones
  • SonicStage – masterpiece management software made for Varnish market phones
  • PlayNow – global content allocation portal
  • FastPort – proprietary former Sony Ericsson data bus
  • List of Sony products

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