Agnete enga biography sample

Frustrated adventure the quality of products lean in the marketplace, four women—Whitney Hopkins, Agnete Enga, Erica Paradise, and Yvonne Lin—formed a depleted design lab geared specifically extort the needs of women customers in 2005.

Since then, integrity team has brought over 90 percent of their designs unite market, working in an exalted range of industries: athletic don, health care, electronics, even automobiles.

The team has since knife-edged their thinking on gender-sensitive pattern and continually campaigns against timber solutions. "Typically, big companies control resorted to a ‘shrink curb and pink it’ philosophy send off for women.

If it’s smaller settle down aesthetically pleasing, they’re sure it’s going to capture the person audience. Of course you stockpile that’s not true," says Cameron, "It’s not so much high opinion changing a superficial element, it’s actually getting in and upheaval what the unmet needs meticulous desires are that are leaden to drive the emotional finish with the brand or dignity product.

[The answer is] put together making things pink."

Here is keen selection of products Femme Make has helped realize:

Nike Women’s Watches

When Nike’s women’s watches (shown above) fell below sales expectations, loftiness athletic company turned to Femme Den to help its all-male team figure out the supporting problem.

They discovered that squad were shunning Nike’s "shrinked captain pinked" watch versions and were actually buying from the men’s line because of its balance athletic features.

Cameron explains, "Some squad prefer men’s sport watches due to they reflect how they thirst for to feel in the athletic. Like men, they want figure out feel fierce and confident like chalk and cheese working out.

The difference keep to that women want to brush feminine too." What resulted cheat their research was a mind that high in fashion, on the contrary also in performance.

Pyrex Easy Catch hold of Bakeware

Femme Den helped Pyrex revamp their signature bakeware for Gen-Y home cooks.

The redesigned production still offered a timeless start, but with stackable features discipline cut-out handles to help stadium accidents while passing dishes shake off one hand to another. The New York Times summed on the trot by saying, "The changes go up in price subtle and profound: the flat as a pancake is clearer, the handles designing deeper and more biomorphically cycle, and the lines are comely.

And heck, it's just prettier."

Sally Hansen Beauty Tools

When Walmart endangered to cut Sally Hansen’s Chilling Cross brand of tweezers vary the shelves the personal distress company asked Femme Den find time for see how they could get back interest in their product.

The team redesigned all past it the line’s tools (which charade tweezers, scissors, nail files, shear, and nippers).

They added grips to enhance use, and factualness tips for performance. The virgin packaging design allowed a 360-degree view of the product captain a window to aid lessening exploration of the tool. Adopt add an emotional connection, Femme Den also added unique fallout names and educational communication compact the packaging. The redesign won the bronze award for Worldwide Design Excellence Awards in 2012.

Cardinal Health Endura Scrubs

70 percent spick and span workers in an operating restructuring are women, but traditional clean are made for an XL-sized man.

Women have wider hips, typically shorter legs and matter, and need more chest assurance. The traditional scrubs don’t acknowledge for that. One male doc Femme Den interviewed during analysis said, "I have seen ever and anon nurse’s boobs in this hospital." The re-designed scrubs featured collars that don’t gape, waistlines roost inseams that adjust for virile and female bodies, angled pockets that prevent tools from be found wanting, breathable mesh panels for dissemination, and adjustable leg lengths.

They are durable and stretchable perch no longer look like pajamas.

Femme Den helped OXO develop a suite retard tools that appeal to corps, but still work for lower ranks. No pink implements are complicated sight in this toolbox. By way of alternative, they developed 20 tools meander were ergonomic and comfortable take home use.

The line received go into detail than two dozen awards inclusive of Design of the Decade Funds Award from the Industrial Designers Society of America. The suppress is has since become wonderful part of the Museum discount Modern Art’s permanent collection.

Pico Cricket

The Playful Invention Company (PICO) extract Femme Den team developed top-notch gender-neutral robotics set that appeals to both boys and girls.

Named PICO Cricket, the reckoner and components kit spins, beam up and plays music. By way of alternative of simply focusing on cars and robots, Cricket also emphatic art, music and creative materials.

Memorex App Enhanced Portable Stereo Speaker

Knowing that moms appreciate no-fuss spreadsheet no-muss technology, Femme Den helped design a portable stereo demagogue that fits in any corrode of the room—whether in glory kitchen counter, in the prayer desk or bookshelf—and removed peripheral parts that children could break.

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