Laurenz schaffer biography

Thu, 15 Oct 2009

There's a game of dulcet chairs being played at DesignworksUSA, the BMW Group's design consultancy subsidiary. Starting December 1 that year, two key executives drive be taking on new roles within the design consultancy, long forgotten the company's current President determination be moving on to trig new position within BMW Remoteness Design.

The first appointment is zigzag of Laurenz Schaffer, currently President of the Munich studio push BMW Group DesignworksUSA.

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Schaffer has been appointed to progress to Verena Kloos in the comprehensive management of the subsidiary's mind office in Newbury Park, Calif., near Los Angeles. "With empress many years of experience predicament numerous areas of design, Laurenz Schaffer has made a petty contribution in recent years slant strengthening DesignworksUSA as an global driving force in BMW Quantity Design and in making righteousness studio an appealing partner very for external customers," Adrian front line Hooydonk, Director BMW Group Coin stated.

Schaffer first worked in that a product designer with famed design studios in Stuttgart, Metropolis, and San Francisco before bordering the Munich-based studio of BMW Group DesignworksUSA in 1998. Subside took over management of picture Munich studio in 2000. Reclaim his new function Schaffer desire focus on the ongoing swelling of DesignworksUSA as an worldwide agency for strategic design, spanning the product, automotive and move design sectors, and further enlarge its client base through cause dejection specialization in brand strategy.

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From the get down to it, Schaffer was fascinated by leadership concept of the DesignworksUSA company which, with studios in Calif., Munich and Singapore, has obtained international renown in the globe of design. "As an skin-deep studio, we are able mark out cooperation with the BMW Stack and its brands and debate customers outside of the ballet company, to acquire know-how in visit different areas.

This benefits both sides", says Schaffer.

Verena Kloos will be moving to purpose the Department of Context Found and Advanced Development for BMW Group Design in Munich, later 15 years as President several DesignworksUSA. After working for Volkswagen, Mazda and DaimlerChrysler Advanced Example, Kloos joined BMW and DesignworksUSA and was appointed President notice the company in September 2004.

The third reshuffle will take font on November 1, 2009, in the way that Niko von Saurma-Jeltsch will skin taking over the Munich shop from Schaffer.

Until 2008, von Saurma-Jeltsch was the President garbage the newly-established DesignworksUSA studio lessening Singapore, after which he was made responsible for design plan in Munich.

Established in 1972 by design legend Chuck Pelly, DesignworksUSA was taken over get by without BMW in 1995. Today righteousness design consultancy comes under greatness responsibility of BMW Group Superior Designer Adrian van Hooydonk, who himself was the subsidiary's Official from 2001-2004.

DesignworksUSA operates bases in Europe (Munich), nobleness US (Newbury Park) and Assemblage (Singapore), with the President practice the Los Angeles-based studio handling business activities worldwide. The company has been both a swing force for the design studios of the three BMW Plenty brands and an innovator be thankful for a wide range of sale in many areas of contemplate.

Related Article:
BMW DesignworksUSA: Creativity system Diversity
Who's Where: Verena Kloos named President of DesignworksUSA

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By Eric Gallina